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Contents
  • 01Problem
  • 02Constraints
  • 03Process
  • 04Decisions
  • 05Impact
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Case Study 04

Streamline

Architecting a Multi-Module Internal SaaS - HR, Client, Project & Resource Governance

RoleProduct Designer
TeamFounder, CEO, Head of Sales, PM, Engineers
StatusLive
Duration1 Year 4 Months
ScopeInformation architecture, workflow modeling, feature prioritization, design system, engineering handoff
  • 01Problem
  • 02Constraints
  • 03Process
  • 04Decisions
  • 05Impact
01Problem

Data everywhere, ownership nowhere

Projects, clients and people tracked in separate tools, reconciled by hand, with leadership seeing the organisation only after the fact.

The company ran on fragmented systems: one tool for project management, another for client tracking, spreadsheets for resource allocation, and manual reconciliation between all of them.

The result was not missing data. It was duplicated data, conflicting updates, and delayed decisions, with no single place that could be called correct.

Data existed everywhere. Ownership existed nowhere.

Three structural failures

Tool fragmentation

Multiple systems holding overlapping records meant every status question had at least two answers and no way to settle which was current.

Role ambiguity

Team Leads, Tech Leads and Project Managers had overlapping visibility but unclear accountability. Everyone could see a slipping project; nobody owned it.

Data without hierarchy

Senior stakeholders initially wanted all operational data on one screen. That buried the few signals that mattered under everything that did not.

The issue was not missing features. It was missing governance logic.

02Constraints

What I had to design around

An internal tool competing with real work, a leadership brief that asked for the wrong thing, and sixteen months of shifting ground.

Nobody has to use an internal tool

Adoption could not be mandated in practice. If the system was slower than the spreadsheet it replaced, people would quietly keep the spreadsheet.

The brief asked for overload

The explicit request was every metric on one screen. Delivering it literally would have satisfied the stakeholder and failed the organisation.

Sixteen months of moving targets

The company reorganised while the product was being built. Roles, reporting lines and project shapes all changed under the design.

Migration, not greenfield

Live projects, clients and history had to move across without a gap, so every model had to accommodate records that predated it.

03Process

Give the data a hierarchy

Consolidate the tools, then decide what belongs at which altitude, and let access define responsibility.

One system of record

I mapped what each existing tool actually held, where records overlapped, and which of them any decision genuinely depended on. Consolidation was a modelling exercise before it was a migration.

04Decisions

What I chose, and what it cost

Three calls that shaped the system, including one where I designed against what leadership asked for.

designing against the brief

Layered hierarchy over the single screen that was requested

Chose

I split the requested all-in-one dashboard into an executive layer, role panels and drill-down detail.

Trade-off

I had to argue against an explicit stakeholder request and keep arguing while the first version looked emptier than what they imagined. Clarity at the top costs a click on the way down.

Access defines responsibility

Chose

Permission and accountability were modelled as one thing, so visibility always implies ownership.

Trade-off

It made permissions a political conversation rather than a configuration detail, because deciding who could see a risk decided who was answerable for it.

Feature discipline over feature requests

Chose

I held the roadmap to governance problems and refused additions that would have re-created the fragmentation the system existed to remove.

Trade-off

Some teams waited a long time for things they wanted, and a few kept side spreadsheets in the meantime.

What I'd fix

The outcomes below are qualitative. I did not instrument adoption or time-to-decision, so I can describe what changed but cannot size it, and I would wire that measurement first if I ran this again.

The executive layer earned its keep faster than the operator panels did. If I were sequencing it again I would ship one role's daily surface to completion before polishing the leadership view, because that is where adoption is actually won.

05Impact

Where it stands

Live, after a sixteen-month evolution, carrying HR, client, project and resource governance in one system.

These are directional, reported by the teams using the system rather than measured by instrumentation. The one I would most want a number against is risk identification, because earlier detection is the whole argument for the layered hierarchy.

Tool DependencyReducedConsolidated fragmented systems into one
Coordination ErrorsReducedClearer accountability across roles
Risk IdentificationFasterEarlier project risk detection
Decision VisibilityImprovedLeadership operational visibility enhanced
Ownership

Core Contributions

System-level product thinking
Organizational governance modeling
Stakeholder negotiation
Feature discipline
Cross-functional leadership alignment
Data hierarchy structuring
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